START NOW – The beauty cosmetics business has become an important part of modern society’s life.

It is not only can help enhance appearance, but also increasing self-confidence.

That’s why the growth of the beauty cosmetics business these days is so rapid. Are you interested in pursuing it?

Definition of Beauty Cosmetics Business

The beauty cosmetics business refers to businesses that offers body, face, and hair care products or services. 

This definition covers makeup and skincare factories to cosmetic stores, salons and spas, and – of course – aesthetic clinics. 

The use of these beauty products and services basically aims to help consumers take care of themselves. 

For example: skincare factories offer products that can maintain healthy skin. Meanwhile, the spa offers relaxation with massage services and aromatherapy treatments for relaxing. 

Furthermore, these beauty products and services are also used to enhance appearance and boost self-confidence. The most common example is using makeup to beautify yourself.

People nowadays also don’t just go to the hair salon to get a haircut. They look for hairstyles that make them look more attractive.

Aesthetic clinics, on the other hand, provide more professional procedures, such as blemish removal and anti-aging treatments.

Not only women, there are also many men who are interested in using this beauty product and service.

In an increasingly competitive world, appearance is often a determining factor in success.Therefore, those beauty products are in a very high demand.

That’s why the cosmetics business continues to grow rapidly. Many entrepreneurs are compete to provide the best solutions for beauty and personal care needs.

Types of Beauty Cosmetics Businesses

Cosmetic businesses can be divided into several categories. Here are some common types of cosmetic businesses output:

Makeup 

Nowadays, more and more people, especially women, use makeup to enhance their appearance and boosts their self-confidence. 

There are many types of makeup products, including foundation, lipstick, mascara, eyeshadow, etc. The brands also vary, some are local and foreign products.

You can find these makeup products easily in various online and conventional stores.

Skincare

Skincare is a product for caring for the skin, including facial cleansers, toners, serums, moisturizers, sun screen, etc. 

Many people now are realizing that a good skincare routine is key to obtain an optimal skin health and appearance.

Skincare products are generally not only sold in stores, but also through clinics or beauty centres. 

Hair Care

Basic hair care products like shampoo and conditioner should be familiar to you. You must have often used it to clean and nourish your hair.

In addition, there are also products aimed at making them look more stylish, such as gels, mousses, and hair color.

Apart from stores, you can get these products – and especially hair care services – through salons

Nail Care

Nail care is an important part of the beauty industry, as well-groomed hands and feet can enhance the overall appearance.

That’s why there are quite a few salons that offer nail care services. Types of nail care include: 

Manicure

This process involves taking care of your hands nails, including cutting, smoothing, and coloring them. Manicure gives your hands a neat and clean look.

Pedicure

Similar to manicures, pedicures focus on caring for your toenails and the skin around them. This helps to maintain healthy feet and provides comfort.

Nail polish

Available in many colors and types, nail polish allows individuals to express themselves and add beauty to their nails.

Aesthetic Treatments

As beauty technology develops, many people are now looking for solutions to improve their appearance through aesthetic clinics.

These aesthetic clinics typically offer a variety of beauty treatment proceduces, surgical or non-surgical, among others: 

Facial

This procedure aims to cleanse and rejuvenate facial skin. Facials typically include cleansing, exfoliating, and applying a mask to nourish the skin.

Botox

Botox is a non-surgical procedure used to reduce wrinkles by injecting botulinum toxin into specific areas of the face.

Laser Treatment

Laser technology is used for a variety of purposes, such as removing scars, tightening skin, or removing pigment.

The Role of the Beauty Cosmetics Business in the Economy

The cosmetics industry has an important role in the economy, both at the local and national levels.

Here are some aspects that show the positive influence of the beauty cosmetics businesses:

Job Creation

The beauty cosmetics business  provides many jobs, both in the production sector and in the service sector.

Beauty salons, cosmetic shops and aesthetic clinics need skilled workers, which helps reduce unemployment rates.

Contribution to Tax Revenue

Cosmetic businesses contribute to state tax revenues through sales and corporate taxes. This tax revenue is used for infrastructure development and public services.

Innovation and Research

The cosmetics industry drives innovation in products and technology. Many cosmetic companies are investing in research to create better and safer products for consumers.

Tourist Attractions

Cosmetic businesses, especially in the beauty salon sector, can attract tourists who want to experience local beauty treatments.

This has the potential to increase revenue from the tourism sector.

Growth Trends of Beauty Cosmetics Business in Indonesia

The cosmetics industry in Indonesia has shown significant growth in recent years. Some of the factors contributing to this growth trend include:

Rising Beauty Awareness

With increasing access to information through social media, people are becoming more aware of the importance of self-care and beauty.

This fuels demand for cosmetic products and services.

E-commerce Growth

Sales of cosmetic products through online platforms have seen a surge. Consumers prefer to shop online because of its convenience and accessibility.

Product Innovation

Products with natural and organic ingredients are becoming increasingly popular among consumers who care about their health and the environment.

Cosmetic companies continue to innovate to meet the diverse needs of consumers.

Government Support

The Indonesian government supports the development of the cosmetics industry through various policies. This includes training and support for small and medium-sized businesses.

Influencer Engagement

Many influencers on social media promote cosmetic products.  They have a big influence on consumer purchasing decisions and makes the marketing more attractive and dynamic.

If you are interested and need some assistant to start a beauty cosmetics business and KBLI beauty salon, Start Now are ready to help.