Brand Registration
Common Brand-Related Problems Faced by Business Owners
Brand as an Important Asset
Many business owners consider the trademark registration process as an additional burden, even though a trademark is a very important intangible asset and requires adequate legal protection to maintain the distinctiveness and value of their business.
Rejection of Trademark Registration
Rejection often occurs when business owners do not verify the existence of a similar mark before registering. As a result, their trademark registration was rejected because there were already similar trademarks that had been registered by other parties.
Delay in Trademark Registration
Trademark registration is often delayed by business owners, leading to situations where, when they finally decide to register the mark, they discover that another party has already registered it for similar goods or services. This results in lost opportunities to secure rights to the brand.
Facing Subpoenas and Demands for Compensation
When a brand is deemed to imitate a brand that was previously registered by another party, the business owner can face a subpoena or even a claim for compensation. These claims often involve very large sums, adding to the financial burden and reputation of the affected business.